How To Start an Indoor Trampoline Park?
Trampolining became an official Olympic sport at the 2000 Summer Games, sparking global interest in the activity. Since then, trampoline parks have rapidly emerged as a booming sector in the leisure and entertainment industry. According to research, there were only about 40 indoor trampoline parks worldwide in 2011. Today, the U.S. alone has over 500, and China is catching up fast, with the market still expanding.
If you're exploring business investment opportunities, launching an indoor trampoline park can be a highly rewarding venture. In this comprehensive guide, we’ll walk you through each step of building a competitive trampoline park business.
1. Conduct Market Research
Thorough market research is the foundation of any successful business. It helps you understand your customers, analyze your competition, and identify unique selling points that will set your trampoline park apart.
Define Your Target Customers
Trampoline parks appeal to a wide range of age groups — from toddlers to teens to adults. Your customer base might include:
*Families with kids
*Teenagers seeking group fun
*Corporate team-building groups
*Fitness enthusiasts
Understanding their preferences and pain points will help you shape your offerings, layout, and pricing strategy.
Analyze the Competition
Research existing trampoline parks in your target area. Visit their facilities, check their websites and social media, review their pricing, services, and customer feedback. Identify gaps in their service or unique features you can improve upon.
💡 Pro Tip: Brainstorm how to differentiate your park — whether it's themed zones, special programs, flexible pricing, or better service.
💡 Pro Tip: Brainstorm how to differentiate your park — whether it's themed zones, special programs, flexible pricing, or better service.
2. Estimate Costs and Revenue Potential
Before investing, it's crucial to understand both the startup costs and the potential return on investment (ROI).
Startup Costs
Common initial expenses include:
*Site construction or renovation
*Trampoline equipment (free jumping, foam pits, ninja courses, climbing walls, etc.)
*HVAC, lighting, safety, and IT systems
*Business insurance
*Snacks/beverages inventory
*Rent and utilities
*Staff training and payroll buffer
Ongoing Operational Costs
*Monthly rent and utilities
*Marketing and promotions
*Equipment maintenance
*Staff salaries
*Liability insurance
Important: Always invest in high-quality equipment and comprehensive insurance to ensure safety and avoid costly liabilities.
Revenue and ROI
Most trampoline parks generate income from:
*Admission and ticket sales
*Party bookings and group events
*Snack bar or café sales
*Merchandise and memberships
*Extra activities (arcades, VR, etc.)
Based on industry data and Pokiddo’s experience with franchisees, many parks can break even within 6 to 12 months, especially with the right location and marketing plan.
3. Create a Business Plan
Your business plan should clearly outline:
Your mission and goals
*Target market and value proposition
*Budget and funding plan
*Pricing and revenue model
*Marketing strategy
*Operational workflow
Even a simple, clear plan can help you stay focused and communicate your vision with partners or investors.
4. Understand Permits and Legal Requirements
Each region has its own licensing rules. You’ll typically need to:
*Register your business entity
*Obtain local permits and liability insurance
*Comply with safety and health regulations
*Pay applicable taxes
Consult with local authorities or legal advisors to ensure full compliance before launching.
